The breeze at dawn has secrets to tell you. Don’t go back to sleep.
Extrait from http://www.tauerperfumes.com/blog/page/2/
On the tauer perfumes side: I am getting mentally ready for autumn. And I bought a pair of sneakers. For the Pitti Frangrance fair 2015 in Florence. (OH YES, I SAW THEM!)
That turned into some sort of tradition and you can expect to see many shoe pictures on facebook then! I love that. There is something joyful and fun about it. It takes the seriousness out of Pitti and this od glamour world of perfumes and their creators and the folks selling them. You know: After I got my sneakers, I sneaked into the niche corner of one of Zurich’s larger department stores. By US standards you would be super amazed to see the brands there compared to “US department stores”. Compared to the offerings by stores like Twisted Lily or Tigerlily or others it is of course still a modest offering. The brands there: Everything that I consider industrial niche. You know them, no need to drop names here. What did I do there? Sniffing a few bottles, because I heard so much about this and that. I did not spray one scent on paper. It was all just to, well: standardized might fit to describe the offering.
(GOOD LAUGH, I WOULD HAVE LOVED TO SEE YOU!)
And you know what: That’s perfectly fine. I mean….if you are a department store you need to sell. A lot. No time for complicated stories. My little side note is just: Please, please, please… stop calling it art.
So the sales rep of a particular brand asked me “do you know the scent”?
“Yes, I do”. I said.
“Ah”, she replied.
!!! LAUGHING LOUD! IT ALSO HAPPENED TO ME!
That was it. The communication ended there. If I was the brand owner of this particular brand: Get the sales rep back into school.
Another take home message there, in the department store: Not a lot of folks buying. In the niche area I mean. But at least there was a good crowd. This is great: There is a growing interest for different perfumes, also in Zurich, Switzerland. In the classical perfume theatre, where you find Chanel and others: It was amazingly quiet. Dead as a dodo. If I was brand owner of one of these classical brands: I would be worried.
DEAD AS A DODO!
Oh, Andy… I love the way you say things. But most of all… I love your fragrances!!!
See you next year.