It should be enough. To make something beautiful should be enough. It isn’t. It should be.


A Christmas advert released by German supermarket Edeka is melting hearts worldwide.

Similar to John Lewis’ emotive “Man On The Moon” advert; it focuses on an elderly man alone at Christmas. But, some viewers believe it has trumped the British advert as the most powerful yet.

The advert shows an elderly man spending several Christmases alone; with his children providing a different excuse each year: “I just wanted to call and let you know that we can’t make it for Christmas this year… we’ll try again next year. It’ll work out, I promise. Merry Christmas Daddy!”



6 thoughts on “It should be enough. To make something beautiful should be enough. It isn’t. It should be.

  1. This is a great ad…kind of makes a person think about how their lives are moving forward (be it with work or personal stuff) and before they know it, the important things of life are passed by. A timely ad, both for the holiday season but for me I think the start of a new year and the hope it brings. Wishing you a great Christmas Luana ~

    • Hey… where have you been?? 🙂

      I would answer saying a few simple things: Wish I could have back my dad.. and be in time have some good moments with him. There is a song I love… and it was written by its author in the moment he lost his mother. Here it is:

      Sono solo stasera senza di te,
      mi hai lasciato da solo davanti a scuola,
      mi vien da piangere,
      arriva subito,
      mi riconosci ho le scarpe piene di passi,
      la faccia piena di schiaffi,
      il cuore pieno di battiti
      e gli occhi pieni di te.

      Oh, so simple to translate… especially for you.

      Wish you and your family all the very, very best… as always.

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